Macello is a boutique Steak House located in Childwall. They offer prime steaks and excellent service, however they lacked an online presence, and felt this limited their reach. That's where we have stepped in to help.
They reached out to us quickly after their inception. This meant we were able to quickly establish an original website, launch social media campaigns, develop unique print designs and launch targeted advertising campaigns.
Like always, we started with our definitive market research. We did this by firstly analysing the competition, we examined how the larger steakhouse restaurant were managing their online presence. Using this we positioned the brand in the market that was most appropriate.
UX design was extremly important when we first created their website. We were extremly careful not to make other websited did as they put the design first without any functionality. So we created great UX with a simple design!
Menu and Print Design
We know that food menu's are an essential part of the restaurant branding process. So we have created unique, tailor-made menu, taking inspiration from customer feedback and the Macello values. Print advertising was beneficial for Macello, as we realised it was bringing in a lot of customers, so we design and develop up-to-date large and small scale prints.
Macello is now one of the most visited restaurant in Liverpool. Eventough it is not located in the city center. Macello achieves all of their traffic online with their juciy steak videos on Instragram. We love Macello!
Increase the brand awareness.
Increase conversion rates from social platforms. Specially on Instagram.
Increase in the website traffic since its launched.