SEGMENTATION OF DATABASES, SUITABLE COMMUNICATION
A database of users is a great way to keep in contact with them. This is because it allows businesses to promote new products and services. However, it can be difficult to get profitable returns without the right email marketing. PlumParrot are here to help!
Our experience has taught us that email marketing has the potential to be an effective marketing channel. We are skilled at working with clients to build databases that produce maximum ROI.
You can contact us to help you examine your current email offering for improvements.
PlumParrot know that one style is not applicable to everyone’s email marketing. We are experienced in databases so users will receive the right message in the buying cycle. Creating outstanding changes to your open rates, clicks and conversions.
We are involved in the creation and management of audience lists according to factors like demographics and the way users behave.
Moreover, we have the capacity to guide your customers to the subsequent stages in their user pathway. This can be done through attractive discount that allows engagement, adding to brand recognition.
The creation of regular branded and timely content to ensure that your email marketing is fresh and engaging can be tasking. However, the use of a content calendar enables smooth running, reducing the challenges of email marketing.
One of PlumParrots skills is the creation of insightful and intuitive content calendars. This is to ensure that our clients can advertise company news to their customers in the correct time period.
It is important to choose the correct words when you have a limited amount to get the attention of your audience. Therefore we put email subject lines to a rigorous test, focusing on words and phrases that are more resonating and effective.
We assist with the implementation of subject line testing as soon as you need to run an email campaign.
Our designers and developers make use of the latest email technology and visual design. Allowing PlumParrot to create dynamic branded email templates that deliver your message perfectly.
Technology like RSS feed integration and ultimate automation can be used in our templates to ensure successful customer relationship management.
Successful email campaigns are what we strive for.
We are into the creation of specific email reports that involve the integration of metrics that suit your brand. In addition, we help with the analysis of the client’s email marketing based on previous performance and industry averages. In particular, we view factors like open rate, click rate, conversion rate, list growth rate, page views, and ROI.
We provide feedback and updates on the performance of your email campaign.